Posts Tagged ‘Sony’

After last week’s news that the Xbox One outsold the PlayStation 4 in the US and UK during November, Sony has now spoken out to offer its side of the story. Sony Computer Entertainment president and CEO Andrew House told Reuters on Friday that sales conditions in November were “tougher” due to Microsoft’s aggressive pricing actions, including a price drop to $ 350 and various value-oriented bundles.

The Xbox One is currently available starting at $ 350, while the PS4 begins at $ 400. The $ 350 Xbox One pricing, a markdown of $ 50 that went into effect in November, is good through January 3, 2015.

Xbox One shoppers can also pick up the Assassin’s Creed Unity bundle, which comes with a system, the newest Assassin’s Creed, and last year’s Assassin’s Creed IV: Black Flag. Meanwhile, Sony recently launched a new $ 400 PS4 bundle that includes a system and your choice of four games.

House went on to say that US PS4 sales for December have been “in line” with previous estimates, though no specific numbers were provided. We’ll have a better idea of who came out on top–Xbox One or PS4–for December when official sales data is announced in early January.

Also in the interview, House said strong demand for the PS4 this holiday may make it tough to find a console Europe. “If I look at Europe I think it is potentially, for the second year running, going to be quite inventory challenged,” he said, noting that you still should be able to find a console.

He also touched on the Japanese market for PS4, saying it was “challenged” in part because gamers there are more and more playing games on smartphones rather than dedicated game consoles.

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Sony UK executive Fergal Gara is not too thrilled that some people are selling their limited-edition, 20th Anniversary PlayStation 4 systems on eBay, though he understands this can’t be stopped.

“That’s not what we want to see happen,” he told Eurogamer about the eBay auctions for the rare PS4s, some of which have sold for thousands of dollars.

“It’s inevitable some proportion of that will happen, and very hard to prevent it completely” — Fergal Gara

Gara went on to say that Sony intentionally only announced where fans could buy the commemorative consoles–with only 12,300 being made worldwide, they are indeed rare–through channels that require “fan knowledge.”

“It’s inevitable some proportion of that will happen, and very hard to prevent it completely,” Gara explained about the eBay sales. “We did think things through. But in each and every case, the way you get hold of one of these consoles requires some fan knowledge, so we’re trying to tap into the people who love the brand the most, and put them at an advantage, because they’re the people who keep us in business, who inspire this whole 20 year legacy.”

The 20th Anniversary PS4 consoles went on sale last weekend during PlayStation Experience and sold out almost immediately. For more on the commemorative console, which is modeled after the Original PlayStation and sells for $ 500, check out GameSpot’s unboxing video above.

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Though the PlayStation 4 has gotten off to a hot start, the console’s best days are still to come, according to Sony UK executive Fergal Gara. In a new interview, Gara said the PS4 software lineup has been great so far, but explained that generation-defining games are still to come.

“I really believe it’s year two when you tend to see those titles come through that start to define the whole generation,” he told IGN. “The best is yet to come on PS4. We’ve seen a brilliant start with the mega-franchises, like the FIFAs, Call of Duties, and the Assassin’s Creeds, but we’ve also seen some strong new IPs launch–the likes of Destiny and Watch Dogs. But I think that the ones that are truly to define the generation are probably still to come, to be honest.”

Gara went on to say that history bears this out. He said the Original PlayStation didn’t get its first “truly memorable” game until 1996, which was two years after the console’s initial debut in Japan.

“It shows that it does take some time for a platform to mature and for developers to make the best of it,” he said. “In fact, you look at PS3, two of the highest-rated games of the entire cycle came in the last year with The Last of Us and GTA V. So it’s a great sign of how things can progress over several years.”

Sony has a number of big-name games already lined up for PS4 in 2015, including Bloodborne, Uncharted 4: A Thief’s End, The Order: 1886, and No Man’s Sky, among others. As we look to the future, what are you looking for from PS4? Let us know in the comments below!

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