If you’re a non uncapped internet user like myself who doesn’t enjoy the fast speeds of a 4Mbps ADSL line or doesn’t even know what ADSL is like because you have shitty iBurst instead — you have my sympathies — then you’re probably not going to like this particular bit of news.
I’m assuming you have an Xbox 360, of course. If you don’t, then you’ll probably be indifferent to this anyway. Tell me, how do you live your life without GamerScore and that Achievement Unlocked popping sound?
In any case, Microsoft will be introducing TV-style 15-30 second ads to a wider range of Xbox LIVE media applications.
The commercials were introduced during the recent major Xbox LIVE dashboard update (salute) and are currently displayed in various apps that few people ever actually use. I can tell because none of you can think of one right now. Or can you? Comments section, go!
However, going forward they plan to integrate many more apps with these ads. Apps such as ESPN, Last.fm, Manga Entertainment, GameSpot and MUZU.TV are all the first to be affected.
“With the growth of Xbox LIVE, advertisers no longer have to choose between digital and TV advertising – we’re offering the impact of TV and the interactivity and addressability of digital in one platform,” said Microsoft’s Ross Honey, general manager of Xbox LIVE Entertainment and Advertising.
“As more and more industry leaders like ESPN work with us to help monetize their content on Xbox Live, TV media buyers win with the ability to extend their standard TV spots to this highly engaged consumer audience.”
See, the thing that Microsoft don’t get is that many users have turned to digital entertainment for the very reason that it does not come packed with advertisements, which is a huge boon as compared to regular television. So to add ads into this form of entertainment is to be counter-productive to the appeal of the product. Is it really worth the extra money? Or is that a silly question.
Furthermore, most of the premium services on Xbox LIVE are only available to Gold members, meaning people who pay for a subscription to Xbox LIVE that allows them certain perks. Will this introduction of more ads mean a cheaper Gold subscription cost? Of course it won’t. So why do it?
I don’t like this at all, and I certainly don’t appreciate having these ads steal my bandwidth while I’m navigating through Xbox LIVE’s various marketplaces.
Do you use any of those apps? What of the others, such as Facebook, Twitter and Netflix? Would you be upset if you were constantly interrupted by 30-second ads? I know I would be enraged.