According to the CEO of EA, John Riccitiello, 3D gaming hasn’t yet caught on as the publishing giants once expected it to. Due to this, EA plans to refocus its investments in other areas.
“We have not seen a big uptake [in 3D gaming],” Riccitiello said during a recent annual shareholder meeting. “We have not seen a big uptake in 3D TVs in the home [either].
“We are not here trying to drive a market. We are here to react to what customers want,” he added.
EA’s plans of refocusing its investments are geared towards growth in areas such as mobile, social and online gaming. “We see really high returns in these markets and very poor returns focusing on 3D, so we are allocating our resources toward new innovations,” Riccitiello said.
As an example of this, earlier this month EA announced its plans to purchase PopCap games for $ 750 million at the least.